If you’ve completed the Workspace KPI Audit™ - or even just mentally ticked through the questions - you might be sitting with a familiar feeling:

“Okay… I can see the issues now.
But what do I actually do with this?”

That moment of awareness is powerful.
And it’s also where a lot of business owners stall… not because they don’t care, but because they don’t want to rush into the wrong decision.

Clarity can feel uncomfortable before it feels useful

There’s a short window after insight where things can feel messier than before.

You start noticing:

the noise
the bottlenecks
the awkward adjacencies
the spaces no one wants to sit in
the parts of the office that don’t reflect the business anymore

This doesn’t mean you’ve made things worse.
It means you’ve stopped being numb to them.

And that’s actually progress.

The mistake most people make at this point

What I often see next is a leap straight into fixing mode.

Someone says:

“Let’s just add more desks.”
“We need more meeting rooms.”
“Maybe we should move.”
“What if we reconfigure everything?”

These reactions are completely understandable, but they’re still guesses.

Insight without structure can lead to reactive decisions, which is exactly what we’re trying to avoid.

This is where a strategic brief changes everything

A strategic workspace brief is not a design document.

It’s a thinking document.

It’s job is to translate insights into:

priorities
boundaries
and clear decision-making criteria

So instead of trying to solve everything, you ask:

What’s the biggest friction point right now?
Which issue, if improved, would have the biggest ripple effect?
What doesn’t need to be touched yet?
What are we designing for - focus, collaboration, growth, brand, or stability?

This is how clarity turns into confidence.

From “what’s wrong” to “what matters most”

When you step back and look at your audit results through a strategic lens, patterns emerge.

You might realise:

the problem isn’t “not enough space” - it’s zoning
the issue isn’t culture - it’s proximity
the frustration isn’t workload - it’s interruption
the discomfort isn’t dated design - it’s misalignment

That understanding allows you to:

spend money where it actually matters
say no to unnecessary upgrades
brief designers or landlords clearly
and make phased improvements without overwhelm

You don’t need to decide everything at once

One of the most reassuring things I can say is this:

Good workspace strategy is rarely about a single, massive decision.

It’s about:

making the next right decision
with the best information you have
in a way that supports where the business is heading

A clear brief gives you a reference point you can come back to again and again, whether you act next month or next year.

This is exactly what we’ll do together in the Masterclass

The Creating Workspaces That Work masterclass is designed for this exact moment.

Not when you’re still ignoring the issues.
And not when you’re already knee-deep in a fit-out.

But right here… when you’ve got insight and want to use it well.

In the session, we’ll look at:

how to interpret your KPI Audit results
how to identify your true priorities
how to shape a strategic brief that makes every next step easier
and how to move forward without rushing or second-guessing

If you’ve moved from “something feels off” to “okay, now I see it,” this is your next step. Join me for the Creating Workspaces That Work masterclass.

You don’t need to have the answers yet.
You just need a way to turn clarity into direction.

And that’s exactly what we’ll do.